About Us
In Spring 2023, a renowned figure in Austin, TX, known for his helpfulness (a trait proudly declared on his business cards), Cory Cranfill, embarked on a new venture. While running his online video production company, Cory had a significant epiphany—a culmination of years of experience and insight. He realized his unique blend of skills—spanning over a decade in technology training, management, and Hollywood-level video production—positioned him ideally to assist small businesses in enhancing their online advertising presence.
With his seasoned sales acumen, transforming small businesses into appealing prospects online seemed like a natural progression. Armed with a comprehensive business plan and a fiery entrepreneurial spirit, Cory established Right Tool Media. However, after months of refining sales pitches and business processes, it became clear that Cory needed a reliable partner—someone capable, technically grounded, and perfectly aligned with his vision for growth.
Enter Todd Gates, Founder and CEO of HCS Technical Services, an established Central Texas Managed Service Provider (MSP) specializing in comprehensive IT infrastructure, cybersecurity, and technical support. Known throughout the region for his deep technical acumen, operational leadership, and a steadfast commitment to customer service, Todd brought the ultimate technical backbone to the endeavor. Over the years, Todd built HCS into a trusted partner for small and medium-sized businesses by focusing on practical technology solutions, data protection, and building genuine client relationships.
Recognizing the synergy between high-impact creative marketing and rock-solid technical management, Right Tool Media joined forces with HCS Technical Services. The merger brought together Cory’s media production, digital advertising, and brand storytelling mastery with Todd’s extensive IT, cybersecurity, and operational foundation.
So, if you're pondering a social media makeover or looking to elevate your business presence backed by top-tier technical reliability, remember Right Tool Media and HCS Technical Services—where creative vision meets trusted technology for your ultimate success.
