From SEO To Video

Custom branding and content strategies to propel your business in the digital landscape.

Book an Audit

Get your free 1-hour site audit plus a personalized SEO checklist.

Contact Us

Book an Audit

Get your free 1-hour site audit plus a personalized SEO checklist.

Contact Us

The Power of Video

Right Tool Media knows the key role that video plays in modern content strategy, and how it offers businesses a dynamic way to engage audiences and convey their message. With our expertise in creating compelling video content, we help brands stand out, enhancing their online presence and driving meaningful engagement.

Get Noticed

Our mission is to equip you with the right strategies, designs, and optimizations to not just compete, but excel in the digital arena.

Content Creation

A successful marketing strategy requires engaging content, especially video, which stands at the forefront. Right Tool Media excels in producing strategic video content that aligns with your brand’s voice and caters to your audience's preferences.


We also offer blogging and email marketing services, enhancing our comprehensive approach to not just create content, but to spark engagement, build trust, and affirm your brand's authority.

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Cory and Seth Work on Drone Camera
Cory showing off the SEO of a website on his laptop.

SEO

Search engine optimization is the compass that guides customers to your digital doorstep. With most online experiences beginning with a search engine, appearing on the first page is no longer a luxury—it's a necessity.


We turn the complexities of algorithms into opportunities, making sure your business gets the spotlight it deserves.

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Social Media Management

Social media is the town square of the digital age—a place where brands and consumers meet, interact, and build relationships.


Effective social media management is about more than just posting regularly; it's about creating meaningful interactions that foster community and drive brand loyalty.


We can help you navigate the vast landscape of social media, crafting strategies that highlight your brand's uniqueness and engage your target audience in authentic ways.

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Web Design

Your website is the digital facade of your business, the first impression many customers will have of your brand. It's crucial that this impression is not just good, but unforgettable.


Our web design team specializes in creating websites that are not only visually stunning, but also user-friendly and optimized for conversions.


We believe in designs that reflect your brand's identity and resonate with your audience, ensuring every visitor's journey is seamless and engaging.

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What People Say About Us

Don't take our word for it

SM Air HVAC Business Manage, Rick
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 Rick G.

SM Air

“We have used Right Tool Media for about a year. Cory and the team have done an excellent job in helping us build our brand through short videos and social media posts. They have been able to capture the personality of our company which is exactly what we hoped for. They have been consistent in following through on their commitments like the number of posts and other deliverables per week. They meet with us every couple of weeks to review the results. We can’t say enough good things about them." 

HCS Technical Services Owner
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Todd G.

HCS Technical Services

“Right Tool Media clearly understand that SMBs and that they are the heartbeat of communities. Their local SEO game is stronger than a double-shot espresso from the corner café. Our rep Cory is a genius, and you can expect a new shiny idea every month."

Richard from Whiskey Provisioner
A white background with four black stars on it.

Richard A.

Whiskey Provisioner

 “We have had the pleasure of working with Right Tool Media LLC, and I must say, their services exceeded my expectations. As someone who values honesty, authenticity, and effective social media engagement, I found their approach refreshing and impactful.”

FAQ

  • Is the audit you're offering really free?

    Yes, it is. We'll offer an hour of free consultation and basic site audit. This will help both of us understand where your site currently stands in terms of its SEO and SERP rank. We'll also send you off with a customized checklist of some basic actions you can take to increase your site's ranking.

  • What sectors do you specialize in?

    Our team has seen it all. From global tech companies to local plumbers, we've helped sites of virtually every industry rank higher on Google.

  • Which digital services do you offer?

    Our agency offers SEO, online marketing, ad campaign management, Google Analytics and reporting, full site SEO audits, content creation, and even website development.

  • Why should I choose Right Tool Media?

    Because we're experienced. Because we know what we're doing, and because we genuinely believe we can help you rank higher on Google, and attract more potential clients.

Recent News and SEO Trends

Latest updates from the industry

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Why Photography Can Make Or Break Your Website

By Jeff McLaughlin • September 10, 2025
You know the difference between a picture you throw up on Instagram and a photo you’d frame in your living room? That’s the same difference between social media shots and website photography. One is casual, quick, and “good enough.” The other is polished, intentional, and built to last. And here’s the truth: Most of the photos businesses pull from their Facebook or Instagram feeds aren’t strong enough for a website . They might look fine when someone’s scrolling on their phone, but when you stretch that same shot across a homepage banner? Suddenly it’s pixelated, off-color, or just feels out of place.  We see this mistake all the time, companies investing in a shiny new site but filling it with leftover social photos. The result? A site that feels unfinished before it even launches. Social Photos vs. Website Photos: Two Different Jobs Social photos are made to be fast. They’re about capturing a moment, jumping on a trend, or sparking quick engagement. Filters are fine. A little grain is acceptable. You can get away with “casual” because social media thrives on it. Website photography? Totally different job. These images are often the very first thing a potential customer sees when they Google you. They need to hold up in high resolution, work across different screen sizes, and align with the professional tone of your brand. Think of it this way: Social media is a chat, casual and quick. Your website is the introduction that matters, because first impressions count and it should look like you mean business. Why Quality Matters More Online On Instagram, a slightly dark photo of your team laughing over lunch feels authentic. On your website, that same photo might just look sloppy. Website visitors don’t linger, they’re scanning for credibility. High-quality images immediately tell them, "We take this seriously." Low-quality images make them second-guess everything else on the page. It’s not about being glamorous. It’s about being clear, sharp, and consistent. If your photos look like they belong together, your business feels cohesive. If they look like a random collage from your camera roll, your brand feels scattered. Photography Shapes First Impressions Before anyone reads your copy, they’re judging your visuals. That’s just how the brain works; we process images faster than words. Which means your website photos aren’t filler, they’re framing the entire story of your brand before you even get a chance to say hello. Good photography sets tone and trust. Bad photography sets doubt. And doubt kills conversions. Investing in the Right Assets Here’s the upside: One good shoot can give you a library of professional, on-brand photos that last for years. Shots of your team, your space, your products, even simple lifestyle images that reflect your vibe. These are assets , not just pictures. You’ll use them on your site, in ads, and yes, even on social media (they’ll look great there, too). But the reverse doesn’t usually work. Just pulling photos down from Instagram and hoping they’ll look polished on a high-res screen? Nine times out of ten, it backfires. Just Don’t Undercut a Great Website With Bad Photos A website is often your most powerful marketing tool. It’s where people decide if you’re credible, capable, and worth trusting. Photography is the first signal they get. At Right Tool Media, we don’t just design websites—we help businesses elevate the visuals that make them work. Because your site shouldn’t look like a highlight reel of casual snaps. It should look like your brand at its absolute best. Social photos have their place. But your website deserves more. Get in touch , and we can make that happen for you.

How to Build a High-Converting Landing Page From Scratch

By Jeff McLaughlin • July 23, 2025
You know that feeling when you click on an ad, land on a page, and immediately think, "Nope?" Maybe it’s cluttered. Maybe it’s confusing. Maybe it’s screaming at you with fifteen different buttons and you’re not even sure what you’re supposed to do next. That’s a landing page that’s working against its owner. A good landing page does the opposite. It doesn’t shout. It guides. It focuses your attention, answers your questions, and makes taking the next step feel easy, obvious, and maybe even a little exciting. We help businesses build landing pages that don’t just look pretty in a pitch deck, but actually convert strangers into customers. If you’re starting from scratch, here’s what it really takes. Clarity Beats Cleverness Too many businesses overthink this part. They want a landing page that feels edgy or “outside the box,” but visitors don’t show up for your creativity—they show up for a solution. If they land on your page and have to decode who you are and what you’re offering, you’ve already lost them. A high-converting landing page starts with a headline that makes people think, Yes, this is exactly what I need. Not a pun. Not an inside joke. Not corporate filler like “Solutions for a Better Tomorrow.” Be direct. Be specific. People respect clarity more than you think. Design for One Job A landing page isn’t your homepage. It’s not a blog post. It’s not an About page. It has one job: get the visitor to take action. Everything on the page should serve that job. The headline pulls them in. The subhead explains what’s in it for them. The copy backs it up with proof and benefits. The visuals reassure them that you’re legit. And the call to action? That’s your moment of truth. Too many businesses clutter their landing page with extra links like navigation menus, unrelated promos, and social feeds, almost as if they’re worried visitors might get bored. Don’t give people an exit ramp. Every distraction is a leak in your conversion funnel. Keep them moving forward, not sideways. Make It Feel Trustworthy Even the slickest landing page falls flat if visitors don’t trust you. Think about it: You’re asking someone to hand over their email, their credit card, maybe both. They’re doing that on the promise that you’ll deliver. So build in trust signals. Testimonials. Logos of companies you’ve worked with. Star ratings. Secure payment icons. Money-back guarantees if you have them. These are the subtle reassurances that tell people, Hey, this isn’t a scam, you’re safe here. And here’s the thing: trust doesn’t come from design alone. It comes from the little details: clean grammar, professional images, consistent branding. A sloppy page raises red flags. A polished one keeps people leaning in. Write Like a Human Your landing page copy should feel like a conversation, not a sales pitch barked at high volume. Focus on your reader’s pain point, not your product’s feature sheet. Talk about what they want, not just what you’re selling. Instead of listing ten technical specs, paint a quick picture of what life looks like when they say yes. People buy outcomes, not feature lists. If you find yourself writing like a brochure, back up and ask: How would I explain this to a friend? That’s your copy voice. Calls to Action: Make It Stupid Simple “Sign Up Now.” “Get the Free Guide.” “Start Your Free Trial.” Whatever you want your visitor to do, spell it out in plain language and make the button impossible to miss. Not because your audience isn’t smart, but because they’re busy and distracted. One call to action. Maybe two if your page is longer and you need to repeat it. That’s it. Don’t bury it under a wall of text. Make it big enough to tap on a phone without pinching and zooming. Test, Learn, Repeat Even the best landing page isn’t done the day you hit publish. The smartest brands treat every page like a living experiment. Run A/B tests on your headlines, images, CTAs. Swap in a different testimonial. Tweak the length of your form. Small changes can unlock big improvements, sometimes overnight. The difference between a page that converts at 2% and one that converts at 10% isn’t magic. It’s testing, learning, and tweaking until your page does exactly what you built it to do. A Good Landing Page Pays for Itself A well-built landing page doesn’t just sit there looking nice. It works for you 24/7, turning clicks into leads, browsers into buyers, and casual visitors into loyal customers. At Right Tool Media, we don’t believe in guesswork design. We believe in clear messaging, smart strategy, and pages that earn their keep. Ready to build yours? Let’s talk .
A man is looking at a whiteboard full of papers.

Why Brand Consistency Isn’t Optional (And How To Get It Right)

By Jeff McLaughlin • July 2, 2025
You know that brand you can recognize from a mile away, even before you see the logo? That’s not an accident. That’s brand consistency. And if your business feels like it’s wearing a different outfit every time it shows up online, you’re making it harder for people to trust you, remember you, or take you seriously. At Right Tool Media, we help companies tighten up their brand presence, and not because it looks pretty (though that’s a bonus), but because consistency sells. It builds credibility, amplifies recognition, and turns browsers into believers. Here’s why brand consistency matters in 2025 more than ever, and how to lock yours in. First Impressions Are Everywhere We don’t live in a world where people check you out once and make a decision. Your brand gets looked up on Google, stalked on Instagram, skimmed through email, and maybe even judged on your business card. That is, if someone still uses those. If you’re showing up differently in each place with a different voice, different colors, or a different vibe, you’re creating friction. And friction kills conversions. It makes people second-guess whether you’re legit or just winging it. A consistent brand gives people confidence. It makes your business feel established, even if you’re just getting started. It’s Not Just a Logo, It’s a Language When we say “brand consistency,” we’re not just talking about your logo or color palette (although yes, please stop using four different shades of blue across your platforms). We’re talking about tone, messaging, design, and overall feel. Your brand should speak the same language across every channel. That means your social captions shouldn’t sound wildly different from your website copy. Your print materials should echo your digital vibe. And every new hire or team member should have access to the same brand guidelines so they’re not inventing the wheel with every post or email. If your brand is the personality of your business, consistency is how that personality shows up in every conversation. Trust Is Earned Through Repetition Here’s a secret most marketers won’t admit: People aren’t paying as much attention as you think they are. You might be tired of repeating your tagline or seeing your own Instagram feed, but your audience is just now starting to register it. Repetition builds familiarity, and familiarity breeds trust. The more consistently you show up, visually and verbally, the more likely your audience is to remember you when it matters. It’s not magic. It’s just psychology. Brand consistency helps you take advantage of every impression you earn, because each one reinforces the last. Inconsistency Looks Like Inexperience Let’s say a potential customer Googles you, clicks through to your site, and loves what they see. But then they get a follow-up email that looks like it was designed in 2008 and written in corporate robot-speak. It doesn’t matter how good your product is; there’s now doubt in their mind. When your brand experience doesn’t feel cohesive, it sends a signal that you’re either scattered, disorganized, or worse: unreliable. But when everything lines up? Website, emails, social, videos, voice, visuals—it sends a different signal entirely: We know who we are. We know who we serve. And we’re serious about showing up the right way. How to Build and Maintain Brand Consistency Start with a solid brand guide. It doesn’t need to be a 100-page manual, but it should include the basics: logo usage, brand colors, fonts, tone of voice, key messaging, and examples of what “on-brand” looks like. This becomes your team’s cheat sheet and your future self will thank you every time you create something new. Next, audit your existing platforms. Do your social channels match your site? Does your email footer look like it belongs to a different company? Are your calls to action consistent? Fix the biggest gaps first. Then, create content with consistency in mind. Every caption, photo, blog post, or sales page should reinforce your brand identity. This isn’t about being rigid, it’s about being recognizable. Finally, stay flexible without losing your core. Yes, trends shift. Yes, your business may evolve. But a consistent brand can adapt without losing what makes it distinct. Consistency Builds Confidence People want to buy from brands they know. And they only get to know you if you keep showing up in a way that’s reliable, familiar, and unmistakably you. At Right Tool Media, we help businesses build brands that don’t just stand out, they stay consistent. Whether you’re building from scratch or trying to realign a scattered digital presence, we’ll help you put the pieces in place so your audience never wonders who you are or why you’re here. Because in a noisy, fast-moving market, consistency isn’t just branding. It’s strategy. Let’s get your brand speaking with one clear voice.